LET'S GET STARTED | SETTING UP THE STORE | PROCESSING ORDERS | PRICES, POSTAGE & SHIPPING | LEGAL INFORMATION | MARKETING
1. What is In Your Dog House Gifts (IYDHG)?
In Your Dog House Gift Shop (IYDHG) is an online store selling stylish and contemporary homeware gifts for dog lovers. We are only featuring products that have been designed and produced in the UK by British designers.
2. Online Store
The website address is www.inyourdoghousegifts.com. We have used Shopify to build the store.
In Your Dog House Gifts is a multi-vendor online marketplace, whereby products are uploaded and dispatched by the designers (Drop shipping method).
- We let designers/suppliers know which products we want to feature.
- They decide the levels of stock they make available.
- Once an order is placed on IYDHG shop, designers/suppliers will automatically be sent an ‘order placed email’ from IYDHG. This will tell them the buyer’s details and the details of the item they have ordered together with postage costs.
- The Designer/Supplier will then fulfill the order once IYDHG clear the purchase order.
- Designers/Suppliers are then responsible for shipping the product to IYDHG customer.
We started the business idea in June 2016 by researching and contacting British designers and building a customer database through a social media plan of action.
The aim is to officially launch in 2017, once we have lots of designers on board and found thousands of excited customers. The site went live in November 2016. This soft launch has enabled us to evaluate the whole user experience with relatively few customers. We can then review and introduce a fully automated site before we increase marketing activity in 2017.